Singapore Airline’s sensory branding
It is important to stimulate various senses at the same time as they work better together.
Smell is unusually effective at evoking memory. If you’re tested on the details of a movie while the smell of popcorn is wafted into the air, you’ll remember 10-50% more.
Smell is really important to business. When you walk into Starbucks, the first thing you smell is coffee. They have done a number of things over the years to make sure that’s the case.
Thus, using the sense of smelling to complement a brand is a step on the right direction.
Date: 04 July 2010 commenting on http://www.psfk.com/