Airlinologist

This blog is for those who are looking for something intelligent about airline industry on the internet.

Singapore Airline’s sensory branding

It is important to stimulate various senses at the same time as they work better together.
Smell is unusually effective at evoking memory. If you’re tested on the details of a movie while the smell of popcorn is wafted into the air, you’ll remember 10-50% more.
Smell is really important to business. When you walk into Starbucks, the first thing you smell is coffee. They have done a number of things over the years to make sure that’s the case.
Thus, using the sense of smelling to complement a brand is a step on the right direction.

Date: 04 July 2010 commenting on http://www.psfk.com/

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July 5, 2010 - Posted by | branding | , ,

1 Comment »

  1. When all five senses are engaged in the marketing message, powerful brands could be created. Using more than one sense, brands can establish stronger and longer-lasting emotions.

    Comment by Tahany Bundrage | July 5, 2010 | Reply


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